ECT 300 EDUCATIONAL TECHNOLOGY: What are the characteristics of print media? What are the advantages and disadvantages associated with print media in the teaching process?

CHAPTER 4

PRINT AND NON-PRINT MEDIA

4a ii). Identify the characteristics, advantages, and disadvantages of print media.

4.3.1 Characteristics of print media

Print media has the following characteristics

  1. They are usually on a paper surface. Note that even when printed documents can be displayed electronically by computers or projected on film, they are often also available in paper or “hard copy” form.
  2. Symbols in the form of characters, numerals, and words are arranged on an area or surface called a page which may include pictures and illustrations in the form of sketches, photographs, charts, maps, graphs, tables or line drawings.
  3. Print, media have some mechanisms for production, the most common being the typewriter, computers and word processors. Once created documents can be produced in large quantities by use of machines such as photocopiers and high-speed printing presses.

4.3.2 Advantages of print media

Print media has the following advantages:

  1. They are convenient and powerful media besides catering for individual working rates.
  2. They provide useful and easy access to the messages contained and facilitate easy revision.
  3. They are highly portable and economical to buy and maintain.
  4. They often contain outstanding visualization of concepts and information with accompanying the text to explain them.

4.3.3. Disadvantages of print media

  1. They are largely non-interactive
  2. Usually, their authors ignore the needs of the audience.
  3. If used as a class text (in the case of text books), it can mislead the teacher to ignore the syllabus, schemes of work and even the lesson plan
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