ECT 300 EDUCATIONAL TECHNOLOGY: What do we mean by the term “print media” in the context of the teaching process?



4a i). Define the term print media.

4.3 Introduction and definition of print media

A medium is a channel of communication. It is derived from the Latin word meaning “between.” The term refers to that which carries information between a source and a receiver. They are considered instructional media when they carry messages with an instructional purpose. The purpose of instructional media is to facilitate communication and enhance learning.

Media serves several roles in education. Their primary role is to facilitate student learning. One way they do this is by providing a stimulus rich environment. Media can provide and extend experiences vicariously. Print media are usually opaque paper-based materials suitable for individual use. They have characters, numerals, words and may contain pictures and illustrations. They include electronic and photographic means of storing and presenting documents.

Print media was introduced during the Renaissance period (16th, 17th, 18th, and early 19th century). Since then print media have been in use in almost all learning institutions as well in other sectors as a convenient source of information. For private use outside the school, the print media has been very popular in such forms as newspapers and magazines. In this unit, we shall limit our discussion to written works and symbols. For the convenience of grouping, we, therefore, talk of written works and symbols.



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