Educational Psychology: What is the role played by role models in changing attitudes of learners in the teaching environment?

CHAPTER EIGHT

ATTITUDES

8a v). Outline the role played by role models in changing attitudes of learners in the teaching environment

Role models

Role models can also be used to help change attitudes. The role model must be a person who is trusted, one who is an expert, credible competent, better informed than most and one who is gregarious. (Loves to mix with people)

The model should be a person perceived as being high. For religious and moral issues the bishop or the Kadhi should be the role model.

        • For legal matters, the lawyer.
        • For medical issues the doctor.
        • If we want girls to change their attitude towards mathematics and science, female professors in the respective fields should be taken as role models. This person could be invited to school to talk to the students.
        • The students can also be shown a video of the person at work.

Yet again commercial advertisements are very good at using famous people to sell their products. For example:

  • The famous Kenyan rally driver was at one time used to sell Panadol. There were huge billboards with Njiru saying that, “I could not do the rally without my AAR membership”.
  • The famous one time gold medallist Kipchoge Keino was used to sell the kilometric biro pens with the message that it runs and runs—
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